Start Again

It’s been a while since my last post. The truth is I have been trying to get myself out of the dip.

When I started Just Juno last year, the journey was exciting until it wasn’t. I hit the point where I felt stuck with the product development and I did know how to push it forward. My self-esteem was low. My motivation was even lower. I was deep in the dip.

The Dip by Seth Godin

Seth Godin introduced the concept of the dip as a temporary setback that can be overcome with persistence. In his words:

The Dip is the long slow slog between starting and mastery. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path.

All I can see now is a just long slow slog. However I realised that the only way out is by actually doing the work. Step by step.

So, this is my first step.

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