Is This Urgent or Is This Important?

“It is not a daily increase, but a daily decrease. Hack away at the inessentials.” ― Bruce Lee

Photo by Phil Desforges on Unsplash

It has been quite a ride since I founded my startup this year. There’s a lot of things to do, so many people to meet, plenty of events to attend. The question is no longer where to start, but which one shall I prioritise?

My Trello was filled with bunch of tickets, endless to-do list. My calendar was booked with meetings, pitch events, and meetups. It was all over the place.

Of course, I saw the famous Eisenhower Matrix but I was having a hard time implementing it. Since I just started a company with limited resources, a lot of things seem to fall under the urgent and important box. But are they really?

At the moment, I am trying to implement the OKR approach by Google. It helps to clarify our priorities and measure the efficiencies of the work that we do. There are 3 main objectives to achieve this quarter:

Objective: Launch MVP
Key Results:
1. Finish 3 character story by end of May 2019
2. Finish the game design and illustration by mid July 2019
3. Publish the MVP on the App Store by August 2019

Objective: Secure first revenue in the form of brand sponsorship
Key Results:
1. Identify 100 prospects of potential brands by end of May 2019
2. Secure meetings with at least 20 potential brands by end of June 2019
3. Convert at least 4 prospects to leads by end of July 2019

Objective: Assemble full team members by having game developer on board
Key Results:
1. Publish our careers and jobs website section
2. Weekly social media and recruitment platform outreach
3. Attend gaming or startup matchmaking event at least twice a month

Now it is a lot easier to whisk away all the tasks and events that are not contributing to the key results of the objectives, so we can focus to work on the things that bring us closer to the goals.

Yes it is still an on-going process and I am sure there will be many iterations along the way. And that’s okay.

One baby step at a time. 🙂

Spread the love

Leave a Reply